On August 16, the much-anticipated poster for the song “Asia and Africa – Together We Will Rise and Transcend” was unveiled, signalling a powerful new chapter in cultural collaboration between two of the world’s most diverse continents. Presented by the BRICS Culture Media Forum and ARMS Record Label in association with SWAFE, this song is poised to become an anthem of unity and strength.

Spanning the golden dunes of the Sahara and the majestic peaks of the Himalayas, this musical project symbolizes the deep bond between Asia and Africa. It aims to inspire citizens to cherish the natural resources and beauty of their continents and to work tirelessly toward a future of love and peace.

The song features the soulful voice of Rani Hazarika, with a powerful rap by Moonaya, who lends her voice to represent Africa. The music, lyrics, and video direction are the work of the talented Jaan Nissar Lone. The project is further Executed by Sergei Dvorianov line production by HS Media World – Music Production by Roop Mahanta, DOP Moeez Khan, and Editor Hai Ree.

This initiative serves as a reminder that unity and collaboration are the keys to transcending challenges and building a better future. Stay tuned as we prepare to embark on this mystical journey together.

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