The Creative Economy as Part of the BRICS Alliance Ideology
Russian Entrepreneur Anton Vasilevsky Promotes Sustainable Fashion Through BAU Organic
The Creative Economy as Part of the BRICS Alliance Ideology
Russian Entrepreneur Anton Vasilevsky Promotes Sustainable Fashion Through BAU Organic
Anton Vasilevsky, the founder of the BAU organic men’s clothing brand, is emerging as a visionary in Russia’s creative economy. Based in St. Petersburg, Vasilevsky is not only a prominent entrepreneur but also an environmental advocate and promoter of a healthy lifestyle. For him, clothing is more than fashion—it is a philosophy and a reflection of civilizational values.
The mission of BAU organic is to create eco-friendly, stylish, comfortable, and affordable hemp clothing. Designed to offer a sustainable alternative to traditional fabrics, the brand seeks to influence consumer choices both in Russia and globally. Anton’s vision extends beyond fashion—he aims to impact the development of the light industry by promoting hemp as a versatile material that also contributes to restoring the planet’s ozone balance.
Vasilevsky’s roadmap emphasizes creative approaches, systematic strategies, and collaborations with recognized brands, trademarks, and public institutions. He believes such partnerships can help Russia strengthen its role in global sustainable fashion markets, particularly in countries like India. Recognizing this potential, Anton identifies the BRICS Culture Media Forum (BCMF) as a strategic partner, given its unique role as an integration platform for cultural, economic, and environmental cooperation.
In Anton’s view, the BRICS alliance requires a strong, value-driven ideology, and environmental responsibility must be one of its guiding principles to safeguard resources for future generations.
Currently, BAU organic is developing a new conceptual collection of hemp products featuring yantras, ancient Vedic symbols. This initiative aims to celebrate India’s cultural heritage while fostering stronger ties between Russia and India. To amplify this message, blogger and model Sofia Zolotova has become the brand’s ambassador, recently traveling to Crimea to promote hemp-based products.
