Diva International" Beauty Pageant Grand Finale to Shine in Moscow on July 26, Backed by BRICS Culture Media Forum

Ingrida Kim , Moscow / 22 July 2025 , The grand finale of the international beauty pageant “Diva International” will take place in Moscow on July 26, 2025, with the support of the BRICS Culture Media Forum. Today, we have the honor of speaking with the founder of this prestigious brand, which brings together the worlds of fashion, beauty, and modeling, alongside a variety of educational initiatives for young women. These include schools for psychology, acting, etiquette, painting, and music.

Let’s meet Archie.

— Archie, what is the concept and mission behind Diva International?
The mission of our contest—or rather, our platform—is embedded in its very name. We unite professionals from modeling, beauty, fashion, and the arts to promote women’s nobility and high style. For me, a woman is, first and foremost, a goddess—a Diva, from the word divine, symbolizing the highest origin of womanhood. What a woman wants, God wants. But a true noble lady also needs the support and admiration of a man. She dreams of shining brightly for her chosen one. And we help girls discover that inner Light.

— How do you help participants discover their inner glow?
Love rules the world—and love cannot exist without beauty. Beauty must be nurtured, cultivated, and protected. That’s why our competition is structured to inspire participants to express themselves and unleash the great power of beauty that nature has given them. We teach them how to walk the runway, present themselves, and share their projects, hobbies, and a wide range of skills. Most importantly, we guide them in developing feminine wisdom—expressed through charm and a desire to support a man. This is the true essence of female attractiveness.

— What are your plans for the future of the Diva International brand?
This year, along with Russian contestants, we welcome participants from Armenia, Kazakhstan, and Moldova. But our goal is to scale even further. That’s why we’ve partnered with the BRICS Culture Media Forum—we believe their international expertise will help us broaden our reach. We dream of building connections with Bollywood, organizing a global edition of the competition in Mumbai, and collaborating with model agencies across BRICS countries. I’m confident we’ll succeed. The 16th edition of our contest is only the beginning—our journey has just begun.

— What meaningful traditions from your contest would you like to share?
Over the last 16 years, our contest has cultivated a warm, family-like atmosphere. One of our core missions is to foster friendship and the spirit of service. The participants are more like allies than rivals—sharing ideas, experiences, and supporting each other. We’ve also established partnerships with travel companies that offer exclusive trips as gifts, along with collaborations with jewelry brands, fashion designers, and cosmetics companies. We ensure that every participant receives a gift—because beauty is something that must be celebrated.

— We wish you great success and more global partnerships.
Thank you—and see you soon in Moscow, and then in Mumbai!